Discover our best days

We still provide South African families with breakfasts that lead to better days, and still flake our corn the same way W.K. Kellogg did back in 1898.

Discover Our Best Days


1898 — In a fortunately failed attempt at making a cereal of wheats, oats and cornmeal clusters, our company’s founder, W.K. Kellogg, and his brother, Dr. John Harvey Kellogg, changed breakfast forever when they accidentally flaked wheat berries. W.K. kept experimenting until he flaked corn, and created the delicious recipe for Kellogg’s® Corn Flakes.


1906 —W.K. Kellogg opened the “Battle Creek Toasted Corn Flake Company” and carefully hired his first 44 employees. Together they created the initial batch of Kellogg’s® Corn Flakes and brought to life W.K.’s vision for great-tasting, better-for-you breakfast.


1914 — Kellogg’s® Corn Flakes were introduced to a new country: Canada (Later the Kellogg Company would spread the goodness of grains around the world by opening factories in South Africa, Australia, England, Mexico, Japan, India and more). Today Kellogg’s® brightens breakfast in over 180 countries around the world.

1923 — The Kellogg Company made a bold move and became the first in the food industry to hire a dietitian. Mary Barber started the Kellogg’s® Home Economics Department and began defining the roles different foods played in proper diets.


1928 — Rice Krispies® are invented.


1930 — The W.K. Kellogg Foundation was founded, with the mission to help children realise their full potential.

1948 — A manufacturing plant is opened in Springs, South Africa.


1969 — The Kellogg Company was honored to provide breakfast for the legendary Neil Armstrong, Buzz Aldrin and Michael Collins during their ground-breaking Apollo 11 trip to the moon.

1997 — We opened the W.K. Kellogg Institute for Food and Nutrition Research — where food scientists, nutritionists and engineers transform wholesome grains and other ingredients into great-tasting and good-for-your-family foods.


2006 — The Kellogg Company celebrated our 100-year commitment to nutrition, health and quality.

2014 — We took a big step towards helping our community by launching Breakfast for Better Days – a breakfast feeding scheme that allows us to serve breakfast cereals to schools across South Africa. Breakfast is the most important meal of a child’s life because of the impact it has in unlocking their potential. We are currently giving a nutritious breakfast to over 25 000 learners every school day.

Today — We’re proudly upholding the values W.K. Kellogg instilled more than 100 years ago — but now we’re doing it in 180 countries across the world. We still provide you and your family with breakfasts that lead to better days, and we flake corn the same way W.K. Kellogg did back in 1898.