Snap! Crackle! Pop!
These well-loved magical elves have been associated with Rice Krispies® since the 1930s. Snap™ is the oldest brother and is known as the brains of the bunch, Crackle™ is known as the clown in the Rice Krispies® factory and Pop™ is the youngest and most adventurous of the three. Just listen to them go when you add in the milk.
Whether you’re listening to the Snap! Crackle! and Pop! in your bowl, or discovering your inner baker with creative recipes, every spoonful is bound to be enjoyed.