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Putting Sugar in Perspective

Sugar in moderate amounts can play a useful role in the diet. Registered dietitians and nutritionists recommend that between 45 and 75% of food energy should come from carbohydrates, including starches and sugars.1  

Added sugar can contribute up to 10% of total energy intake as recommended by nutrition professionals.2

Kellogg’s offers a range of cereal choices which provide between 2% and 14% of the guideline daily amount for sugar. Less sweet options, such as Rice Krispies, contain a third of a teaspoon of sugar per bowl. Our cereals provide on average less than two teaspoons of sugar per serving. This is within the recommended daily intake at breakfast time.

The table below shows the sugar content range for different carbohydrate-based foods which could be eaten at breakfast time, including some of our key cereals:

Kellogg’s Rice Krispies (per 30 g serving)

Kellogg's Corn Flakes (per 40 g serving)

Kellogg's All-Bran Flakes (per 40 g serving)

Rusk (per rusk or 35 g serving)3

Oat muffin (per 80 g serving)3

Kellogg's Special K Original (per 40 g serving)

Kellogg's Coco Pops Choc’O’s (per 30 g serving)

Slice of toast (per slice or 30 g) with jam (per 15 g serving)3

Fresh orange juice (per half glass or 125 ml serving)3

Low fat sweetened fruit yoghurt (per 100 g serving)3

2.0 g

3.2 g

4.0 g

4.7 g

7.7 g

8.2 g

9.5 g


12.8 g

15.0 g

Source of information: MRC FoodFinder (2012); Kellogg’s nutrition information panels (December 2013).

As a company we believe that our products can form a part of a balanced and healthy diet, accommodating for a wide range of tastes and requirements, while helping to promote wellbeing. 


1Senekal M, Naude C, Wentzel-Viljoen E (2014).  Fact sheet: Dietary recommendations for health

2Temple NJ, Steyn NP (2013).  Sugar and health: a food based dietary guideline for South Africa. 

South African Journal of Clinical Nutrition.  26(3): S100-S104. 

3Wolmarans, P., Danster, N., Dalton, A., Rossouw, K., & Schonfeldt, H. (2010). Condensed food

composition tables for South Africa. Parow Valley, Cape Town: Medical Research Council.